Allowing customers to post questions on their website with a promise to respond, this was McDonald’s Canada campaign for building communication channels with their customers. One of the questions was asking about why the look of burgers is more yummy on commercials and different in reality. Although the question seems attacking, but the handling of the answer was professional.
McDonald’s Canada Director of Marketing Hope Bagozzi took the audience into a tour during the shootout of McDonald’s burgers at Matt Intentional Photography Studio. Hope explains that the burger is remade inside the studio using the same ingredients but placed carefully by the food stylist person in a way that shows everything in the sandwich. Even more touches are done by the food stylist to show it more appealing. Further edits are done on the photo after shooting to adjust the lighting and fix some mistakes. This long process could take more than 7 hours, but in McDonald’s, this burger is done in 60 seconds.
The best part of this experience is to find out about professional ways of food photo shooting and the role of food stylish who is responsible of the look of the food. Also you will know more about the stand and the lighting equipment used in photo shooting of small good for advertising purposes.