{"id":113,"date":"2012-08-03T23:08:23","date_gmt":"2012-08-03T21:08:23","guid":{"rendered":"http:\/\/www.mjafar.com\/mjafar\/blog\/?p=113"},"modified":"2012-10-31T17:38:03","modified_gmt":"2012-10-31T15:38:03","slug":"fix-the-face-nescafe-local-commercial-featuring-ahmed-mekky","status":"publish","type":"post","link":"https:\/\/www.mjafar.com\/mjafar\/blog\/fix-the-face-nescafe-local-commercial-featuring-ahmed-mekky\/","title":{"rendered":"Fix the “Face”, Nescafe Local Commercial featuring Ahmed Mekky."},"content":{"rendered":"

A new style of Nescafe commercials targeting Egyptian Market. Usually Nescafe commercials are known as simple, descent and either formal featuring business employees at work or\u00a0causal\u00a0featuring friends together. But this time, Mekky’s commercial is mixing commedy and formality which is not common to the brand of Nescafe.<\/p>\n

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The commercial idea is about an employee is trying to get a vacation from his touch female manager who seems to be hard to deal with. The employee is thinking of a way to convince her with the vacation by giving faces of sympathy, romance then finally toughness. Face in Egyptian accent means also the top of the coffee, this is the marketing message to audience, the Nescafe mixes are already with fixed top.<\/p>\n

Mekky is a famous\u00a0Egyptian\u00a0comedian\u00a0and his work is well accepted by the youth in Egypt. Overall, the commercial is light, new and fun.<\/p>\n